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thinking-in-new-boxes-a-new-paradigm-for-business-creativity

TITLE : Thinking In New Boxes A New Paradigm For Business Creativity

When bic manufacturer of disposable ballpoint pens wanted to grow it looked for an idea beyond introducing new sizes and ink colors someone suggested lightersthinking in new boxes a new paradigm for business creativity by luc de brabandere and alan iny is one of the better more focused books ive read on business creativity instead of talking in broad vague concepts it gets to practical matters right awayin a live chat on linkedin alan iny bcgs senior specialist for creativity and scenarios and coauthor of thinking in new boxes answered questions and gave concrete tips on bringing creativity to a range of business problemsalan iny speaks at microsoft about his book thinking in new boxes a new paradigm for business creativity iny is an internationally recognized consultant who is changing the way companies think fulfillment by amazon fba is a service we offer sellers that lets them store their products in amazons fulfillment centers and we directly pack ship and provide customer service for these products

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